Temenos the software specialist for banking and finance, recently launched Digital Engagement, a set of modules within Temenos’ front-to back digital offering intelligent real-time customer marketing and engagement, the company said in a statement on 8 November.
Digital Engagement is available in Myanmar, the company announced during an executive briefing in Yangon today.
Digital Engagement equips banks with the technology to provide a richer, more personalized, real-time experience to their customers. Digital Engagement brings together multiple datasets, (locational, transactional and contextual), which banks can then analyse and act upon. It generates value-added insights about their customers so that they can offer the right product or service at the right time and through the right channel.
In 2015, 895m mobile banking interactions occurred in the UK; a figure that, according to the British Banking Association, is predicted to rise to 2.3bn by 2020. Each of these interactions is an opportunity for a bank to engage with their customers, offering real-time, relevant products, rewards or offers. Digital Engagement allows banks to incorporate these opportunities into automated campaigns. Over time the system will learn and adjust the campaigns as it analyses results, meaning that with each interaction, the customer receives a more tailored and relevant communication than the last.
At the centre is ‘SingleBrain’, powering Digital Engagement by removing silos and streamlining communications.
Dharmesh Mistry, Chief Digital Officer at Temenos, said "Temenos’ investment in digital is reaching new heights. Digital Engagement powered by ground-breaking SingleBrain is going to transform banks’ ability to personalize every touchpoint and communication with their customers – and, more importantly, learn from every action, to improve that personalization exponentially. But it is the SingleBrain coupled together with a pre-integrated product catalogue that revolutionizes banks’ front office capabilities and enables them to give great customer experiences.”