Ooredoo champions digital inclusion in Myanmar

05 March 2019
Ooredoo champions digital inclusion in Myanmar
A man speaks on his mobile phone in front of a building with Ooredoo telecom advertising at downtown area in Yangon. Photo: Lynn Bo Bo/EPA

Ooredoo, one of the world’s leading ICT providers, is bringing the immense benefits of digital technology to millions of previously unconnected people in Myanmar through its cutting-edge Supernet, innovative apps, and partnerships with public and private organisations, in line with the GSMA’s commitment to deliver digital inclusion for all.

In Myanmar, a country of more than 53 million people, Ooredoo is revolutionising 800,000 customers’ worlds through its My Ooredoo app. The one-stop mobile app offers everything from live streaming platforms, to account information, purchase packs, value added services, rewards programs, and world class content.

As 65% of Myanmar’s population is rural, Ooredoo Myanmar has launched the “rural IVR” service, especially designed to provide farmers and the rural population with a digital solution that can help them on a daily basis. With this service, farmers can call a number (456) for free to get all the information that are relevant to their work, like the weather forecast, daily crop prices, and others. And to keep them engaged and entertained, the farmers can listen to music and daily astrology news as an add-on via IVR. 

Ooredoo is creating a sustainable partner model with women entrepreneurs and rural digital experts to help spread the benefits of digital inclusion throughout Myanmar. Ooredoo has rolled out 450 rural kiosks in remote villages nationwide, opening up a world of digital experiences while also boosting employment and entrepreneurship at the local level.

Alok Verma, Acting CEO, Ooredoo Myanmar said: “Ooredoo Myanmar is committed to spreading the benefits of mobile technology through a holistic approach to digital inclusion, which helps to enrich people’s lives and boost local economies, to create jobs, and to drive the digital economy. In Myanmar, we are bringing the latest technology together with intelligent partnerships and innovative applications to improve the lives of millions of people.”